Understanding your data helps you to make your Data Governance, Data Cleansing, and ultimately communications with customers and prospects more effective. Discover is a powerful process that allows you to drill down into the data at a field by field or row by row level to identify the following:
Where data is to be processed to identify duplicate records, key fields in addition to name and address can be discovered to help the matching or to act as a tie breaker to split records apart
When managing data from different countries data capture standards and data structures can vary tremendously, resulting in an even greater need to understand your data at this level. The Discovery process enables data structures to be developed which will support a global data initiative.
By understanding your data in this way rules and processes can be put in place to improve the integrity of your data.